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Everything about my journey, skills, and impact is inside.

Want the full story?

Download my resume

I’m Salma Waled

I’m Salma Waled

I’ve always been drawn to how people interact with things … how small details can change the way something feels.
That curiosity is what led me to UX/UI design.


Today, I design experiences that balance logic and emotion, creating interfaces that don’t just work … but feel right.

I’ve always been drawn to how people interact with things … how small details can change the way something feels.
That curiosity is what led me to UX/UI design.


Today, I design experiences that balance logic and emotion, creating interfaces that don’t just work … but feel right.

Download My Resume
Download My Resume

Behind the Scenes

Behind the Scenes

Experience

Meets

Emotion

What I can help you with,

What I can help you with,

visual
Card 2
Card 3
Card 4
Card 5
visual
Card 2
Card 3
Card 4
Card 5

designed with clarity and intention.


designed with clarity and intention.


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In Arabic

My name means peace


In Design

It means interfaces that breathe

In Arabic

My name means peace


In Design

It means interfaces that breathe

Stories I’ve Designed

A selection of projects shaped through clarity, intention, and a focus on meaningful user experiences

Dejavu Shoes UX Audit

Dejavu Egypt


Uncovering the hidden friction in the shopping journey — and rewriting it into a smoother, smarter, more delightful experience.

  • E-commerce UX

  • Heuristic Evaluation

  • Conversion Flow

  • SEO

Case Study Coming Soon

United Bank Website Redesign

United Bank Egypt


A more human banking experience — structured, clear, and welcoming, with every page built to guide, not overwhelm.

  • Banking UX

  • Accessibility

  • Trust Design

  • Modern UI

Case Study Coming Soon

Before You Ask

Before You Ask

Here are the things most people want to know before we begin

I start with understanding the story behind the brand … the “why.” Then I move through research, defining user needs, sketching and wireframing, and finally crafting the visual experience. I love refining the small details that make a product not only functional but memorable.

What’s your design process like?

I start with understanding the story behind the brand … the “why.” Then I move through research, defining user needs, sketching and wireframing, and finally crafting the visual experience. I love refining the small details that make a product not only functional but memorable.

What’s your design process like?

Figma is my daily workspace — but I also use FigJam for research and mapping, After Effects or Canva for motion and storytelling, and Framer for web interactions. I’m flexible and adapt based on the project’s needs

What tools do you usually work with?

Figma is my daily workspace — but I also use FigJam for research and mapping, After Effects or Canva for motion and storytelling, and Framer for web interactions. I’m flexible and adapt based on the project’s needs

What tools do you usually work with?

Research and empathy guide everything. I rely on user interviews, journey mapping, and usability testing to keep my ideas grounded. Every pixel and flow has a reason — always tied back to real user needs

How do you make sure your designs are user-centered?

Research and empathy guide everything. I rely on user interviews, journey mapping, and usability testing to keep my ideas grounded. Every pixel and flow has a reason — always tied back to real user needs

How do you make sure your designs are user-centered?

UX/UI is my main focus, but I often help with visual identity, storytelling, and creative direction — especially when the brand and product need to feel connected. I believe a great interface should always speak the brand’s language

Do you only do UX/UI design, or also branding?

UX/UI is my main focus, but I often help with visual identity, storytelling, and creative direction — especially when the brand and product need to feel connected. I believe a great interface should always speak the brand’s language

Do you only do UX/UI design, or also branding?

I mix storytelling with structure. Every project is treated like a small cinematic experience — emotional, visual, and intentional. I don’t just design for usability; I design for feeling. My goal is to make digital experiences that stay in people’s minds

What makes your design approach different?

I mix storytelling with structure. Every project is treated like a small cinematic experience — emotional, visual, and intentional. I don’t just design for usability; I design for feeling. My goal is to make digital experiences that stay in people’s minds

What makes your design approach different?

Feedback is a creative conversation. I use clear visual presentations and explain my design choices, so we always move forward with purpose. I include two to three revision rounds in every project — collaboration makes the outcome better

How do you handle feedback and revisions?

Feedback is a creative conversation. I use clear visual presentations and explain my design choices, so we always move forward with purpose. I include two to three revision rounds in every project — collaboration makes the outcome better

How do you handle feedback and revisions?

How I Bring Ideas Alive

How I Bring Ideas Alive

From understanding to execution, every step is intentional, a journey shaped by clarity, collaboration, and a deep respect for the user

Discover - Define - Ideate - Design - Deliver -
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Send Me a Letter

Write your message below and I’ll get back to you soon

Delivered instantly — no postage needed

Send Me a Letter

Write your message below and I’ll get back to you soon

Delivered instantly — no postage needed

Write to me:

salmawaled435@gmail.com

Elsewhere:

LinkedIn

·

Behance

S

A

L

M

A

Everything about my journey, skills, and impact is inside.

Want the full story?

Download my resume

I’m Salma Waled

I’ve always been drawn to how people interact with things … how small details can change the way something feels.
That curiosity is what led me to UX/UI design.


Today, I design experiences that balance logic and emotion, creating interfaces that don’t just work … but feel right.

Download My Resume

Behind the Scenes

Experience

Meets

Emotion

What I can help you with,

visual
Card 2
Card 3
Card 4
Card 5

designed with clarity and intention.


carousel-0
carousel-1
carousel-2
carousel-3
carousel-4

In Arabic

My name means peace


In Design

It means interfaces that breathe

Stories I’ve Designed

A selection of projects shaped through clarity, intention, and a focus on meaningful user experiences

Dejavu Shoes UX Audit

Dejavu Egypt


Uncovering the hidden friction in the shopping journey — and rewriting it into a smoother, smarter, more delightful experience.

  • E-commerce UX

  • Heuristic Evaluation

  • Conversion Flow

  • SEO

Case Study Coming Soon

United Bank Website Redesign

United Bank Egypt


A more human banking experience — structured, clear, and welcoming, with every page built to guide, not overwhelm.

  • Banking UX

  • Accessibility

  • Trust Design

  • Modern UI

Case Study Coming Soon

Before You Ask

Here are the things most people want to know before we begin

I start with understanding the story behind the brand … the “why.” Then I move through research, defining user needs, sketching and wireframing, and finally crafting the visual experience. I love refining the small details that make a product not only functional but memorable.

What’s your design process like?

Figma is my daily workspace — but I also use FigJam for research and mapping, After Effects or Canva for motion and storytelling, and Framer for web interactions. I’m flexible and adapt based on the project’s needs

What tools do you usually work with?

Research and empathy guide everything. I rely on user interviews, journey mapping, and usability testing to keep my ideas grounded. Every pixel and flow has a reason — always tied back to real user needs

How do you make sure your designs are user-centered?

UX/UI is my main focus, but I often help with visual identity, storytelling, and creative direction — especially when the brand and product need to feel connected. I believe a great interface should always speak the brand’s language

Do you only do UX/UI design, or also branding?

I mix storytelling with structure. Every project is treated like a small cinematic experience — emotional, visual, and intentional. I don’t just design for usability; I design for feeling. My goal is to make digital experiences that stay in people’s minds

What makes your design approach different?

Feedback is a creative conversation. I use clear visual presentations and explain my design choices, so we always move forward with purpose. I include two to three revision rounds in every project — collaboration makes the outcome better

How do you handle feedback and revisions?

How I Bring Ideas Alive

From understanding to execution, every step is intentional, a journey shaped by clarity, collaboration, and a deep respect for the user

Discover - Define - Ideate - Design - Deliver -
Scroll 0%

Send Me a Letter

Write your message below and I’ll get back to you soon

Delivered instantly — no postage needed

Write to me:

salmawaled435@gmail.com

Elsewhere:

LinkedIn

·

Behance